TYPE MOTION
Brief: Create an animation that highlights some of the key characteristics of the chosen typeface, ITC Avant Garde.
The animation begins with a dynamic exploration of the adjective "avant-garde," which favours or introduces new and experimental ideas and methods. It transitions through abstract and innovative visual representations, capturing the essence of breaking traditional boundaries and embracing bold, creative experimentation.
Click on the main image to view the video. Made with Adobe After Effects. Typeface: ITC Avant Garde.
PROCESS
I experimented with producing type as image, examining how Avant Garde’s geometric forms could be reimagined and abstracted. This process revealed how Avant Garde transcended mere functional communication, evolving into a symbol of design innovation and embodying the creative experimentation of its era.
Images of experimentation on Adobe Illustrator.
