ELEMENTS POSTER
Brief: Create a photographic poster using any eight of the basic graphic design principles inspired by “Graphic Design: The New Basics” by Ellen Lupton.
Concept: I intended a satirical approach to, finding beauty in the most unbeautiful and ordinary place in my life, my garage. I wanted to challenge myself to adopt a new way of looking at something so ordinary, messy and sometimes even plain ugly.
Outcome: 'In My Garage' Is a Swiss-style photography poster series featuring 8 images, each dramatising garage objects to illustrate key design principles. Minimalist, grid-based layouts and precise typography emphasise the contrast between simplicity and design theory.
Made with: Canon DSLR & Adobe Indesign.
PROCESS
Filtered 180 images of my garage into the most visually striking and abstract images and then experimented with laying out 8 images as per the brief onto the grid.
Iteration process of exploring different Swiss-style layouts.
