CLIMATE CHANGE ZINE
Brief: Create a campaign that responds to the climate emergency. The campaign aims to inform audiences about a specific climate issue and communicate a tangible call to action they can take to make a difference. Base campaign message on a position developed through self-directed research. Target: 18-30-year-olds who are politically interested but not necessarily active seek to understand their role in shaping the world. No monetary contributions in the CTA.
Concept: YOUR FRIDGE CAN SAVE THE EARTH - Transforming the mundane into heroic, my campaign tackles the climate crisis through the lens of food waste. With vibrant pop art and witty charm, empowering young adult audiences to wield their fridge as a superhero, offering a tangible optimistic solution to combat climate change, one meal at a time.
Communication Media: street zine (A3 paper folded into a mini magazine) and a poster printed on the back of the zine spread. Made with Adobe InDesign, Adobe Photoshop and Procreate.
PROCESS
Exploring diverse mark-making techniques, I repurposed my household food waste - lemon skin, carrot peels, capsicum seeds, lettuce bottoms - to create texture and depth within my concept. Complimenting the organic shapes, I incorporated fork mark-making patterns to align with the overarching food theme narrative.
Mark-making techniques using real food waste for texture added within the design.
