The Northern Beaches Clean Up Crew are a volunteer-led community organisation dedicated to keeping the local beaches free from rubbish with clean-ups and educational workshops. Through discussions with our client, we concluded that the main objective was to create a cohesive brand that aligns with the clean-up crew's noble values of environmental conservation and education. We proposed using a consistent colour palette, captivating slogans, compelling photos, and a strong grid layout to create visually appealing content for their platforms. This will increase participation in their monthly cleanup, raise awareness and fundraise for their cause.

Through numerous conversations with Malin about her crew and the nature of the organisation, researching the other allied not-for-profits and a lot of creative brainstorming we came up with the slogan…

Sea Change Together!

We further developed our concept into a range of outcomes that Malin and her team can use to further promote their message and educate the younger community. This includes creating a strong brand identity, a collection of visual elements, and improving their existing social media and website aesthetics. .