LAll About Women Festival poster design for their 2023 event held at the Sydney Opera House

The poster campaign is crafted to resonate with a diverse audience, encompassing women of all generations, men who advocate for feminism, and individuals dedicated to advancing gender equality. This poster conveys a compelling visual message while also endorsing the 2023 All About Women Festival taking place at the Sydney Opera House. My concept, “Be all about women,” transcends the festival’s boundaries. The poster encourages both women and men to challenge societal stereotypes and explore a broader perspective on what defines a woman. Consequently, event details are categorised into adjectives that the audience might aspire to embody.