Australian Marketing Institute rebrand focusing on putting the customer first

The Australian Marketing Institute (AMI) is a professional organisation based in Australia that represents marketing professionals across the country. It is a not-for-profit entity dedicated to promoting excellence. Creating a lasting and customer-focused brand identity for the Australian Marketing Institute required a delicate balance of modern aesthetics and timeless elements. To achieve this, I envisioned a concept that drives the customers impact within the marketing realm. Through this brief, I was able to present two final brand identities to the client.

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